We live in a world of constant communication. More and more people are starting to share their experiences and thoughts every day. As a business it is so important to understand how to take advantage of this!
This article is going to pinpoint 5 specific benefits of having raving fans.
1. The first thing that having a vocal fan base does is builds the social proof of your business. The internet now dominates our lives and is our number one source of information. Having people talk about your business online keeps your business relevant, as well as creates substance for your business. When someone can get on the internet and can easily find your business and see that people are interacting with it, it shows searchers that you are doing the right things.
2. The second benefit that comes with your raving fans is that they can answer questions about your business that other people may have. As a consumer, you are going to assume that a business will tell you whatever you want to hear, but when you can have your questions answered by customers of that business, real people, you are willing to trust them more!
3. The third benefit of your fans is the next step from the second benefit. Not only can your fans communicate with potential new customers, they can help build a trust with them. If you are consistently getting good reviews, recommendations, and referrals, then it builds a trust among the peers of your current and potential customers.
4. The fourth benefit of your raving fans is that your ratings and reviews become your scorecard to the public. When people can go online and see that you are consistently receiving five star ratings and positive reviews, they can make a judgement about your business before actually using your product or service. When you have an impressive scorecard, it is very influential on potential customers.
5. The fifth benefit of your very faithful, and vocal fan base is that you can keep a high rank on Google. When people are giving you reviews and ratings, you are more relevant in google searches which produces more leads and exposure. Staying relevant is such an important thing in every industry, that when you can use the internet to stay relevant in a large scale, it leaves your business potential through the roof!
Summary It is very important to take advantage of your vocal customers. Encourage them to leave you reviews and testimonials as often as they can! This keeps your business relevant, it creates trust among the peers of your clients, gives you a great first impression on the internet, and reel in new customers.