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In the digital marketing world, effective social media content is key to connecting with your audience. In a competitive space like social media, it takes strategy and consistency to forge a bond with customers that may lead to a sale. From behind-the-scenes glimpses to leveraging current trends, let’s explore six key content types that can vividly paint your brand’s narrative and connect more deeply with your audience. Utilizing content calendars, scheduling software, and having a strong team will allow you to soon have a content pipeline you can run in your sleep!
Keep reading to learn about 6 types of social media content that can enhance your brand’s online presence, and start brainstorming how your business could use these ideas throughout the month.
1. Educational Social Media Content
Educational social media content is all about sharing useful knowledge that your target audience would find valuable. This approach not only informs your audience but also solidifies your brand as a reliable source of information, incentivizing them to engage more with your brand. This is the same concept that explains why some brands share advice and knowledge through blog posts on their websites or tutorials on YouTube.
For example, if you are offering graphic design services, you can consider posting a short video walking your audience through a new technique you are mastering or a new software update on your favorite design program! Being transparent and sharing the technical side of your business can help reassure potential customers that you know what you’re doing and that your services are invaluable to them.
2. Interactive Social Media Content
Interactive social media content, like polls or live streaming, fosters direct engagement with your audience, making your social media channels a two-way conversation.
Launching a new product line? Consider using Instagram’s Live feature to host a virtual shopping event. Interact with customers nationwide while bringing your product to life for them in real time!
3. User-Generated Content (UGC)
User-generated social media content, featuring material created by your customers, adds authenticity to your brand. The vast majority of shoppers, especially online, are more likely to make a purchase decision based on credible referrals and testimonials. The more you can display how customers perceive your brand, the more trustworthy you will appear to potential customers.
For instance, imagine a customer shares their excitement about a recent purchase from your brand on their social media. By reposting their review or photo of your products, you not only enhance your brand’s credibility but also facilitate easier connections between your brand and the shared followers. This strategy effectively leverages social proof to strengthen your brand’s appeal and reach. You are also one step closer to building an online community that rallies behind your business regularly!
4. Behind-The-Scenes Social Media Content
Behind-the-scenes content on social media offers a glimpse into your business, adding a human touch to your brand and making your services feel more accessible. Beyond humanizing your brand, BTS content tends to be more engaging and requires less production to create. This is a quick and easy piece of content to include in your content calendar.
Ask your employees to take turns recording “Day In The Life” videos on your socials where they discuss what life is like working at your company. For potential clients, this transparency gives them a clear idea of the value your business offers them. For followers, having fun and sharing insider knowledge of your industry appeals to anyone looking for entertaining yet educational videos online.
5. Trend-Forward Social Media Content
Engaging with current social media trends can significantly enhance your brand’s visibility and audience engagement, showcasing your adaptability and creativity. By aligning with these trends, you can tap into the viral potential of the digital landscape, gaining valuable insights into consumer behavior. However, it’s essential to choose trends that resonate with your brand values to maintain authenticity and a strong brand identity.
Not sure where to see what’s currently trending? Check out your “Explore” page and try out something that catches your eye and aligns with your brand’s mission. Feel free to tailor the message to fit your niche.
6. Visually-Driven Content
While entertaining and educational content has its place, visuals are just as crucial a part of social media content strategy. To support your mission to increase brand awareness and social media engagement, posting attention-grabbing, highly engaging content should be on your list of priorities. 
For example, use high-resolution product photography whenever possible to give your brand the spotlight it deserves. Feature them in lifestyle shots to help your online audience envision your products in their lives more clearly. This could also be an opportunity to show off your retail space, works-in-progress, or anything that complements your brand aesthetic.
Ready To Elevate Your Social Media Content Strategy?
The power of storytelling in social media is pivotal in creating an enduring connection with your audience. Each type of content, whether it’s educational, interactive, user-generated, behind-the-scenes, trend-focused, or visually captivating, contributes to the larger narrative of your brand. This storytelling approach not only enhances engagement but also solidifies your brand’s identity and values in the minds of your followers.
Ready to start crafting a content strategy tailored to your brand’s goals? Schedule a free 25-minute discovery call with us to discuss your needs and see if Merit Marketing Services is the right fit for you.