Managing your brand includes real-time monitoring.
A significant task of your brand manager, either in-house or hired out, should be to seek and participate in chats either directly relating to your brand or industry specific conversations where your business can offer resources.
Keyword searches are a quick and easy way to get in on the action. If you track relevant words you can jump in to Twitter chats, answer questions in LinkedIn, and provide relevant resources in Pinterest.
Get To The Point:
Take the time to communicate with your consumers (and potential consumers) at their pace; which tends to seek instantaneous results.
–Your chances of becoming their 1st choice solution increase by nearly 40%
–94% of B2B buyers research online for purchase decisions.
–70% of people base their purchase decision upon online reviews.