You may not think your company is a good fit for a podcast, but you might be pleasantly surprised. While many podcasts are made purely for amusement, others are specialized and commercial. For almost every industry, there is a sizable unmet need for educational, specialized podcasts.
Of course, using every available media is the ideal strategy for marketing. Consider adding cold emails to your podcasting campaign or developing a free trial marketing plan.
Although podcasting requires a lot of work, it’s a terrific way to reach a large audience of interested listeners. The majority of people in the US routinely listen to podcasts. Following the pandemic, podcast listenership in the UK rose by 42%.
Radio advertisements often run 15 or 30 seconds, so you must fit as much information about your company into that time as you can. The length of a podcast, which can range from five minutes to an hour or more, allows you to delve deeply into the use cases, advantages, and history of your business.
Because you can invite panelists and guests, take calls from customers with questions, or tell stories using various audio forms, podcasts are significantly more entertaining than long-form writing.